Tuesday, January 20, 2015
The Marketing of Wellness
The “Wellness Guru” Paul Zane Piltzer predicted the growth of the wellness industry more than a decade ago. In 1999 Piltzer’s bestselling book “The Wellness Revolution” made the food and healthcare industries responsible for the fact that more than half of the U.S. population was unhealthy and overweight. It is for this reason Piltzer’s book focused on the then emerging wellness industry, that he said was ready to occupy the next trillion of the economy.
Currently, over one trillion dollars of the United States economy is devoted to the wellness industry. A recent McKinsey research report states that the North American Market for Alternative Medicine alone was 16.4 billion. The report said that 96% of American Adults use the internet to find health information, and a large percentage has become open to alternative medicine and holistic wellness options.
The business landscape is clearly changing across all industries that are now expanding into health and wellness. Many research reports are showing that prevention, education and relaxation which are part of a holistic wellness discipline are actually cost effective. Customer demand has motivated many insurance companies to cover more complementary and alternative health care options.
The Baby Boomer market has been cited as playing a major role in the rapid growth of the wellness industry. 30% of the US population, close to 78 million people ranging between the ages of 50 and 65, many of them looking for ways to extend the quality of their lives naturally.
The Alzheimer’s association currently reports 1 out of 10 Americans over 65 will suffer from Alzheimers disease. The American Cancer reports that 1 out of 2 men will develop cancer in their life time. The American Health Association cites heart disease is the number 1 killer of women and currently 1 out of 8 will have breast cancer in their life time. These are but a few of the many reasons why Americans young and old are turning to holistic wellness options of, prevention, education and learning to relax.
The changing demographic of Harlem has attracted a number of wellness businesses and practitioners to Upper Manhattan. The main focus of the annual Harlem Holistic Wellness Week Saturday April 25th to Saturday May 2rd 2015 will be to provide the opportunity for these organizations and businesses to collectively advertise and market their programs and services to a growing targeted market.
If you are a Harlem based wellness practitioner or have a wellness related business and would like to participate in this year’s Harlem Holistic Wellness Marketing program, send me an email at firstname.lastname@example.org or call 646 329-6727.