The Marketing of Wellness

The Marketing of Wellness

The “Wellness Guru” Paul Zane Piltzer predicted the growth of the wellness industry more than a decade ago.  In 1999 Piltzer’s bestselling book “The Wellness Revolution” made the food and healthcare industries responsible for the fact that more than half of the U.S. population was unhealthy and overweight. It is for this reason Piltzer’s book focused on the then emerging wellness industry, that he said was ready to occupy the next trillion of the economy.

Currently, over one trillion dollars of the United States economy is devoted to the wellness industry. A recent McKinsey research report states that the North American Market for Alternative Medicine alone was 16.4 billion. The report said that 96% of American Adults use the internet to find health information, and a large percentage has become open to alternative medicine and holistic wellness options.

The business landscape is clearly changing across all industries that are now expanding into health and wellness. Many research reports are showing that prevention, education and relaxation which are part of a holistic wellness discipline are actually cost effective. Customer demand has motivated many insurance companies to cover more complementary and alternative health care options.

The Baby Boomer market has been cited as playing a major role in the rapid growth of the wellness industry. 30% of the US population, close to 78 million people ranging between the ages of 50 and 65, many of them looking for ways to extend the quality of their lives naturally.

The Alzheimer’s association currently reports 1 out of 10 Americans over 65 will suffer from Alzheimers disease. The American Cancer reports that 1 out of 2 men will develop cancer in their life time. The American Health Association cites heart disease is the number 1 killer of women and currently 1 out of 8 will have breast cancer in their life time. These are but a few of the many reasons why Americans young and old are turning to holistic wellness options of, prevention, education and learning to relax.

The changing demographic of Harlem has attracted a number of wellness businesses and practitioners to Upper Manhattan. The main focus of the annual Harlem Holistic Wellness Week Saturday April 25^th to Saturday May 2^rd 2015 will be to provide the opportunity for these organizations and businesses to collectively advertise and market their programs and services to a growing targeted market.

If you are a Harlem based wellness practitioner or have a wellness related business and would like to participate in this year’s Harlem Holistic Wellness Marketing program, send me an email at yourway2wellness2014@gmail.com or call 646 329-6727.

There is Power in Forgiving

There is Power in Forgiving

I had a number of conversations at the Ki Center last week concerning the power of forgiving and letting go. Must people have problems in forgiving because they feel that they have been victimized by an individual or group.  There is no power in playing the role of a victim. You obtain spiritual power when you learn to forgive and let go of the past.

Learning to let go of emotional thoughts of the past is an important part in bring balance to Mind, Body and Spirit. It is also a major factor in any proactive wellness strategy. The ability to forgive means to let go of the emotional story that we carry in our thoughts after a negative experience. After we have a negative experience we develop a story in our mind that relates to the emotions felt during that experience.

Negative emotions played over and over again in our thoughts about something that happen in the past can make us ill.Negative emotional thoughts have a direct relationship with vital body organs: sorrow and grief will affect the Lungs and Large Intestine, worry will affect the Spleen/Pancreas and Stomach, anger/ frustration will affect the Liver and Gallbladder.

My favorite story about the wisdom of letting go and forgiving is when two Zen monks were walking on a rainy muddy road near a village. After reaching the village they came upon a woman of the night in a beautiful silk kimono trying to cross the road. The mud was so deep that if she crossed she would ruin her beautiful Kimono. Observing this the senor monk picked the woman up and took her across the road.

The monks continued their walk in silence. Five hours later the junior monk could not restrain himself any longer. “Why did you pick that woman of the night up and carry her across the road, monks are not supposed to do that, he said’.  The senior monk smiled and said, “I put the woman down five hours ago, it seems that you are still carrying the woman; let her go the story that you are playing in your head can make you ill”

Life On The Other Side of Zero

Life on the Other Side of Zero

In the universal cycle of life all things are created they mature and then return to be created again. Winter represents death in the beginning and paves the way for a new creation of life at its end. Albert Einstein’s Theory of Relativity Energy = Mass and the Speed of Light Squared (E=MC2) proved that all things in our universe are vibrating energy.

Only Energy vibrating slower than the speed of light has form and can be seen in our three dimensional world. Quantum Physics has allowed for the awareness of other dimensions. This is not a new concept Taoist and ancient Egyptians called it the invisible world. A place where all things come from and return, Nikola Tesla called his discovery of  Zero Point Energy the gate way to dimensions outside of  our three dimensional world that vibrate faster then the speed of ligh.

 Energy never dies it only changes form. Now both Quantum Physic scientist and ancient spiritual philosophies seem to support the theory of life on the other side of zero. In Taoism, the energy of your ancestors exists in the invisible or spiritual world; scientific research is now saying that the energy of your ancestors could possibility exist in a different dimension. Death is not the end it is just a transformation of vibrated energy.  As with all things, that follow the universal cycle of life.

We often think about loved ones that have transitioned during this time of year, I truly believe there is life on the other side of zero and every thought, dream or memory can be a form of communication to a loved one in the invisible world if you allow it to be. The energy that we can feel but cannot see can be a beautiful line of communication to a loved one in the spiritual world if we open our hearts and mind to the possibility.

Science and spirituality are beginning to reconnect again allowing for a greater understanding of the invisible world on the other side of zero; a place where there is no space or time I call it the Spiritual-Science movement. You can send me an email at the yourway2wellness2014@gmail.com or call 646 329-6727 for further information.