The Marketing of
Wellness
By: William A Rogers
The
“Wellness Guru” Paul Zane Piltzer predicted the growth of the wellness industry
more than two decades ago. In 1999
Piltzer’s bestselling book “The Wellness
Revolution” made the food and healthcare industries responsible for the
fact that more than half of the U.S. population was unhealthy and overweight.
It is for this reason Piltzer’s book focused on the then emerging wellness
industry, that he said was ready to occupy the next trillion of the economy.
Currently,
over one trillion dollars of the United States economy is devoted to the
wellness industry. A recent McKinsey research report states that the North
American Market for Alternative Medicine alone was 16.4 billion. The report
said that 96% of American Adults use the internet to find health information,
and a large percentage has become open to alternative medicine and holistic
wellness options.
Three years
ago I began producing Harlem Holistic Wellness Week (HHWW) this annual event
traditionally starts on the last Saturday in April and ends on the first
Saturday in May. The two major objectives of the week are to first provide a
marketing platform for Harlem wellness practitioners, businesses and
organizations in particular and wellness businesses in general.
The second
objective is to provide an awareness campaign that encourages individuals to
explore the many wellness programs and activities that can improve their health
and quality of life naturally. The dates for year’s Harlem wellness week are
Saturday April 29th to Saturday May 6th. This year’s
theme is “Discovering Wellness Options for Women”
Participating
wellness businesses, practitioners and organizations will be asked to focus and
market services and products that provide natural health options to females. A
major feature this year will be the promotion of the “Now We No” (www.nowweno.net) female health and awareness campaign.
This awareness campaign created by the Nspire Network Wellness Company will
introduce a series of natural products that will become a game changer in the
feminine hygiene industry.
There will
be “Nowweno” information workshops at the Ki Energy Center and other wellness
locations throughout wellness week. These workshops will provide information
that can improve or perhaps in some cases save the lives of females who attend.
The workshops will also provide information on developing business
opportunities in the rapidly growing wellness industry.
The April 27th
issue of the Harlem Community Newspaper will have a schedule of wellness week events, activities
and workshops. If you are a
holistic wellness practitioner, business or organization and would like to
participate in this year’s Harlem Holistic Wellness Marketing program, send an
email to yourway2wellness2014@gmail.com or call 646 329-6727 no later than
April 19th.
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